Services № 05
Audience & Relationships
Stay relevant after the first hello.
The right voices, the right inbox, the right reputation. Relationships take longer to build than reach, and they last longer too.
Influencer & Creator Marketing
The right voice can change how people see your brand.
What it is
Finding creators whose audience genuinely matches yours, shaping collaborations that feel natural, and handling briefs, approvals and disclosure properly.
The problem it solves
Influencer posts that look like ads, reach the wrong people, or cost more than they return.
Who it's for
Consumer brands, food and hospitality, travel, fashion, beauty, education and lifestyle businesses.
Partner-supported Some creator contracts and payments may be handled with partners. We'll always tell you who is doing what.
What we might do
- Creator research and vetting
- Collaboration concepts
- Briefs and approvals
- Disclosure guidance (ASCI influencer guidelines)
- Content reuse rights
- Performance review
How we'd measure it
- Audience fit (location, age, interests)
- Engagement quality, not just counts
- Clicks, codes or messages attributed
- Content reused in ads
What we'll need from you
- Budget for creator fees and products
- Your brand boundaries
- Products or experiences to share
Works well with
Discuss this service on WhatsApp (opens in a new tab)Email Marketing & Customer Retention
Stay relevant after the first hello.
What it is
Keeping customers coming back through email, WhatsApp broadcasts (with consent) and loyalty journeys: welcome, after-purchase, win-back and newsletters.
The problem it solves
You spend to win customers, then never speak to them again.
Who it's for
E-commerce and D2C brands, service businesses with repeat customers, and anyone with a customer list they don't use.
What we might do
- List and consent review
- Welcome and lifecycle journeys
- Newsletter strategy and writing
- Segmentation
- Offers and loyalty ideas
- Deliverability basics
How we'd measure it
- Open and click rates (read with caution)
- Repeat purchase rate
- Revenue or bookings from campaigns
- Unsubscribes and complaints (kept low)
What we'll need from you
- Your customer list and how consent was collected
- Email or messaging platform access
- Offers and stories to share
Works well with
Discuss this service on WhatsApp (opens in a new tab)Public Relations & Brand Reputation
Your brand is what people say when you're not in the room.
What it is
Shaping how your brand is talked about: story angles, media outreach, founder visibility, review management and a calm plan for when things go wrong.
The problem it solves
Your reputation is being built without you, through reviews, word of mouth and search results you don't control.
Who it's for
Founders building a public profile, established brands protecting their reputation, and businesses with news worth sharing.
Partner-supported Media relations may involve specialist PR partners. We'll always tell you who is doing what.
What we might do
- Story and angle development
- Press materials
- Media and community outreach
- Founder thought-leadership content
- Review response guidelines
- Issue-response planning
How we'd measure it
- Coverage in relevant publications
- Share of positive vs. negative mentions
- Review rating and response time
- Branded search trends
What we'll need from you
- Genuine news or a strong story
- Spokesperson availability
- Facts we can verify (we never invent claims)