Services № 06

Commerce, Insights & Campaigns

One clear idea. Every channel working together.

Selling online, understanding what your numbers are actually saying, and campaigns where every piece pulls in the same direction.

Freshly roasted coffee beans turning in the cooling tray of a roasting machine
Photo: Ichsan Chairul / Unsplash

E-commerce & D2C Marketing

Your product deserves more than a listing.

What it is

Marketing for brands that sell directly online, on their own store or on marketplaces: product storytelling, launch campaigns, paid acquisition and retention.

The problem it solves

Great product, average listing. You're competing on price because nothing else about you stands out.

Who it's for

D2C brands, Rajasthan's craft, textile and jewellery makers moving online, and retailers expanding to e-commerce.

Partner-supported Store builds and integrations are handled by our technology partner, MOZKII Pvt. Ltd.

What we might do

  • Product positioning and storytelling
  • Listing and product-page copy
  • Product photography direction
  • Paid social and shopping campaigns
  • Reviews and user-generated content
  • Retention journeys

How we'd measure it

  • Conversion rate on product pages
  • Return on ad spend
  • Average order value and repeat rate
  • Review volume and rating

What we'll need from you

  • Store or marketplace access
  • Product margins (to set sensible ad targets)
  • Product samples for content

Works well with

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Marketing Analytics, Research & Reporting

Better decisions start with better questions.

What it is

Making sense of your numbers and your customers: tracking setup recommendations, dashboards, customer research and reports in plain language.

The problem it solves

You have data in five places, reports nobody reads, and decisions made on gut feel anyway.

Who it's for

Any business spending on marketing that wants to know what's working, and why.

What we might do

  • Measurement plan: what to track and why
  • Dashboard and reporting setup
  • Customer surveys and interviews
  • Competitor and market research
  • Monthly insight summaries
  • Recommendations, not just charts

How we'd measure it

  • Decisions made from reports (the real test)
  • Accuracy and completeness of tracking
  • Time saved in reporting

What we'll need from you

  • Access to analytics, ad and sales data
  • The questions you most want answered
  • Customers willing to talk to us, for research

Works well with

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Integrated Marketing Campaigns

One clear idea. Every channel working together.

What it is

Campaigns built around a single idea and carried consistently across social, video, ads, influencers, PR, email and on-ground activity.

The problem it solves

Your channels are run separately, so your message arrives in pieces, or not at all.

Who it's for

Brands with a launch, festive season, anniversary, new market or big moment to make the most of.

What we might do

  • Campaign idea and key message
  • Channel plan and timeline
  • Creative production across formats
  • Media and influencer coordination
  • Launch and live optimisation
  • Campaign wrap report

How we'd measure it

  • Campaign objective metrics, agreed upfront
  • Reach and frequency in the target audience
  • Lift in enquiries, sales or branded search during the campaign
  • What we'd repeat or change

What we'll need from you

  • Clear campaign goal and dates
  • Total budget range (including media)
  • Approvals timeline

Works well with

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