Services № 04
Performance & Growth
Growth isn't a guess. It's a process.
Paid reach, leads and growth experiments, run with clear goals and honest numbers. We'd rather tell you what isn't working than spend more on it.
PPC & Paid Advertising
Put your budget where attention matters.
What it is
Planning, creating and managing paid campaigns on Meta (Instagram and Facebook), Google and other platforms, with honest reporting on what the money did.
The problem it solves
You've 'boosted posts' or run ads and can't tell whether they worked, or you know they didn't.
Who it's for
Businesses ready to invest in paid reach, with a clear offer and a way to handle the enquiries it creates.
What we might do
- Audience and offer planning
- Campaign structure and setup
- Ad creative and copy
- Budget pacing and optimisation
- Testing creative and audiences
- Clear monthly reporting
How we'd measure it
- Cost per lead, message or sale (agreed upfront)
- Return on ad spend, where sales can be tracked
- Lead quality, checked with your team
- What we tested and learned
What we'll need from you
- Ad account access via business manager tools
- Monthly ad budget (separate from our fee)
- A clear offer and landing destination
- Someone to respond to leads quickly
Works well with
- Lead Generation & Customer Acquisition
- Creative Strategy & Content Production
- Website Conversion & Customer Experience Strategy
Lead Generation & Customer Acquisition
Reach the people who have a reason to care.
What it is
Building a reliable flow of potential customers through the right mix of paid, organic, partnership and direct channels, and a way to follow up properly.
The problem it solves
Leads come in waves, or not at all. You rely on referrals and can't predict next month.
Who it's for
Service businesses, B2B firms, education, real estate, travel and healthcare: anyone whose sale starts with a conversation.
What we might do
- Ideal customer profile
- Channel mix planning
- Lead magnets and offers
- WhatsApp and follow-up journey design
- Campaign execution
- Lead quality reviews
How we'd measure it
- Volume of qualified leads
- Cost per qualified lead
- Lead-to-customer rate (with your sales data)
- Speed of response
What we'll need from you
- Your sales process and who handles leads
- What a good lead looks like
- Historic lead data, if any
Works well with
Discuss this service on WhatsApp (opens in a new tab)Growth Marketing
Growth isn't a guess. It's a process.
What it is
A structured way to find what grows your business: forming hypotheses, running small experiments across the customer journey, and doubling down on what works.
The problem it solves
You've tried a bit of everything. Some of it worked, and you're not sure which part or why.
Who it's for
Growing businesses with some traction that want a repeatable system instead of random acts of marketing.
What we might do
- Funnel and journey mapping
- Growth hypotheses and priorities
- Experiment design and tracking
- Retention and referral ideas
- Fortnightly or monthly learning reviews
How we'd measure it
- Experiments run, and learnings captured
- Movement in the one metric that matters most to you
- Customer acquisition cost and repeat purchase trends
What we'll need from you
- Access to sales and marketing data
- Willingness to test small and accept some 'failed' tests
- A regular review rhythm with a decision-maker
Works well with
- Marketing Analytics, Research & Reporting
- Lead Generation & Customer Acquisition
- Email Marketing & Customer Retention