Services № 03

Digital Presence & Discovery

Be easier to find. Worth it when they do.

Most customers meet you on a screen before they meet you in person. We make sure that first meeting is easy to find, easy to understand and easy to act on.

Colourful painted arches and doorways inside a Jaipur palace
Photo: Dewang Gupta / Unsplash

Social Media Marketing

More than posts. A brand people recognise.

What it is

Strategy, content and community management for the platforms your customers actually use, with a consistent personality across all of them.

The problem it solves

You're posting regularly but nothing builds. Every post feels like starting from zero.

Who it's for

Brands that need a recognisable, consistent social presence, not just a posting schedule.

What we might do

  • Platform strategy
  • Content pillars and calendar
  • Design, reels and captions
  • Community management
  • Social listening and trends
  • Monthly reviews

How we'd measure it

  • Reach among the right audience
  • Saves, shares and meaningful comments
  • Profile visits to messages or clicks
  • Recognisability: would someone know it's you without the logo?

What we'll need from you

  • Access to accounts (via platform business tools, never passwords in chat)
  • Brand assets and approvals process
  • Product or service information
  • Your boundaries: topics, tone, humour

Works well with

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Search Engine Optimization (SEO)

Be easier to find. Worth discovering when people do.

What it is

Helping the right people find you on Google and in local search: keyword research, on-page improvements, content and local listings.

The problem it solves

People search for exactly what you offer and find your competitors instead.

Who it's for

Businesses whose customers search before they buy, especially local businesses competing in Jaipur and nearby cities.

Partner-supported Technical fixes to your website code may be handled by our technology partner, MOZKII Pvt. Ltd.

What we might do

  • Keyword and intent research
  • On-page recommendations
  • Content planning and writing
  • Google Business Profile optimisation
  • Local citations and consistency
  • Search performance reporting

How we'd measure it

  • Rankings for agreed search terms
  • Organic visits and enquiries
  • Google Business Profile views, calls and direction requests
  • We never guarantee rankings. Nobody honest can.

What we'll need from you

  • Website access or a contact who can make changes
  • Google Search Console and Business Profile access
  • Your priority services and locations

Works well with

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Website Conversion & Customer Experience Strategy

Getting attention is one thing. Making the next step clear is another.

What it is

A marketing strategy service, not website building. We study how visitors move through your website and customer journey, find where they hesitate or drop off, and recommend clearer messaging, structure and next steps.

The problem it solves

People visit, then leave. Ads bring traffic, but enquiries don't follow.

Who it's for

Businesses with an existing website or landing pages that aren't turning visitors into conversations or sales.

Partner-supported Roaster Labs doesn't build websites. When changes need development, our technology partner MOZKII Pvt. Ltd. can help.

What we might do

  • Journey and friction review
  • Messaging and page-structure recommendations
  • Call-to-action strategy
  • Landing page copy and wireframe direction
  • Testing ideas and priorities
  • Review of results after changes

How we'd measure it

  • Enquiry or purchase rate before and after changes
  • Drop-off points in the journey
  • Messages and calls from key pages
  • Qualitative feedback from real customers

What we'll need from you

  • Website analytics access, if available
  • Your most important customer action
  • Any customer feedback about the buying process

Works well with

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