Services № 01
Brand & Identity
Know what you stand for. Then look like it.
A brand isn't a logo. It's the reason someone picks you when they have other choices. We start by finding that reason, then give it a voice and a face people remember.
Brand Strategy & Development
Before the world knows your name, know what it stands for.
What it is
The thinking underneath everything else: who you're for, what you promise, why you're different, and how you sound. Written down clearly enough that your whole team (and every agency you ever hire) can use it.
The problem it solves
Your marketing feels random. Different posts, different tones, different promises. Customers can't explain what makes you different, and sometimes neither can you.
Who it's for
New businesses before launch, businesses that have outgrown how they started, and established brands that feel out of step with their customers.
What we might do
- Founder and team conversations
- Customer and competitor review
- Positioning statement and brand promise
- Audience definitions
- Messaging framework and tone of voice
- Brand story, in long and short versions
How we'd measure it
- Can your team describe the brand the same way? (before/after check)
- Consistency of messaging across channels (audit)
- Quality of enquiries: are the right people reaching out?
- Brand recall or perception research, where budget allows
What we'll need from you
- Time with the founder or decision-makers
- Your current marketing material, good and bad
- Any customer feedback, reviews or sales notes
- Honest answers about what isn't working
Works well with
Discuss this service on WhatsApp (opens in a new tab)Branding & Visual Identity
Look like yourself. Not like everyone else.
What it is
The visible side of your brand: logo, colours, typography, imagery style, and the rules that keep them consistent wherever your brand appears.
The problem it solves
Your brand looks like a template, or like five different businesses depending on who designed what. You don't look as good as you actually are.
Who it's for
Businesses launching, rebranding, or tidying up years of inconsistent design.
What we might do
- Visual direction and moodboards
- Logo and identity system
- Colour, type and imagery guidelines
- Social media templates
- Packaging and print direction
- Brand guideline document
How we'd measure it
- Consistency audit across touchpoints
- Recognition feedback from customers
- Time saved producing new material with templates
What we'll need from you
- A brand strategy, or willingness to build one first
- Existing logos and files
- Examples of brands you admire (and ones you don't)
- Where the brand will be used most: screens, shelves, signage
Works well with
Discuss this service on WhatsApp (opens in a new tab)Startup & New Brand Launch Marketing
Big ambition. A brand people can understand.
What it is
A joined-up plan to take a new business or product from 'nobody knows us' to 'people get it'. Positioning, identity, launch content and the first wave of paid and organic reach.
The problem it solves
You've built something good, and you're worried about launching to silence, or launching to noise that nobody understands.
Who it's for
Founders preparing a launch, businesses introducing a new product line, and brands entering a new city or market.
What we might do
- Launch positioning and key message
- Name and identity support
- Pre-launch audience building
- Launch content and campaign
- Early paid testing
- Post-launch review and next steps
How we'd measure it
- Awareness signals: reach, saves, shares, branded searches
- Early enquiries or sign-ups against an agreed target
- Cost per enquiry from early paid tests
- What we learned, and what to change
What we'll need from you
- A clear picture of the product and who it's for
- Launch timeline and budget range
- Any assets you already have
- A decision-maker who can approve quickly